Importance of Societal Marketing. Societal marketing is a philosophy that aims to promote human welfare as a whole. The concept was proposed to address the growing adverse effects of consumerism and corporate profit-seeking. Since then, it has become essential to many businesses marketing strategies. The ultimate goal of …
As highlighted by ICMM (2019), mining companies in Ghana support participatory decision-making with local communities to strengthen the voices of marginalised people in society. Moreover, mining companies are increasingly adopting gender mainstreaming as an avenue to promote gender equality (Yakovleva, 2007).
Gold is the predominant mineral produced in the country accounting for over 90% of all mineral revenues annually over the past two decades. Ghana is endowed with immense economic mineral resources such as gold, diamonds, manganese, bauxite, clays, kaolin, mica, columbite-tantalite, feldspar, chrome, silica sand, quartz, salt etc.
Ghana's geological landscape teems with a variety of minerals with the commercially exploited ones being gold, diamond, manganese and bauxite. In 2020, gold accounted …
Request PDF | Corporate social responsibility and multinational enterprise identity: insights from a mining company's attempt to localise in Ghana | This paper investigates how a US gold mining ...
Even though the concept of Corporate Social Responsibility (CSR) has been applauded for several decades, the concept of stakeholder engagement is relatively new to the Ghanaian mining sector. This study investigates the CSR process of an extractive company and examines how stakeholders are engaged in CSR. Using …
This paper aims to explore the motivations and challenges of engaging host communities in CSR practices within the context of Newmont Ahafo Mines (NAM), a subsidiary of a Multinational Mining Enterprise (MNE) operating in Ghana's mining sector. This paper draws insights from stakeholder theory and interviews conducted with internal …
• The main regulatory body in the Ghana mining sector is the Minerals Commission, this is a government agency established under Article 269 of the 1992 Constitution and the …
In fact, for over 1000 years, the Ancient Kingdom of Ghana, the former Gold Coast Colony, and present-day Ghana, have produced a substantial portion of the world's gold. The purpose of this paper is to provide a detailed sketch of the history of gold mining in the region. The paper charts the evolution of the West African gold trade from pre ...
Delicate Balance: The Impact of Gold Mining in Ghana. A Stanford GSB student reports on a study trip to Ahafo, Ghana, where mining has shifted the village's social, economic, and infrastructure systems. Newmont Mining poured its first gold in Ahafo, a small village about 180 kilometers north of Accra, in July 2006.
Mining is a key component of Ghana's national economy; the country is Africa's largest gold producer. The Covid-19 pandemic highlighted the mineral's prominent role, as gold …
The use of sustainable mining practices in developing economies can be found in academic literature and industry reports. To support the use of sustainable practices identified in the study of Essah and Andrews (), secondary data from sustainability reports of four reputable mining firms in Africa were examined.In addition, an interview …
The paper 'Societal Marketing and Its Importance - Newmont Mining Corporation " is a good example of a marketing case study. The selling approach proposes that customers cannot buy enough products from the organization unless they are persuaded to buy through selling efforts.
mining in Ghana has also seen some significant improvement in the livelihoods of communities where gold mining is in operation (Ofosu et al., 2020). In Ghana, the people own the mineral resource with
1. Ghana has a long history of mineral endowment, which led in colonial times to the country being known as the Gold Coast. Despite being Africa's second-largest gold producer, modern-day Ghana has experienced disappointing results in translating this mineral wealth into broad economic development. The net impact of Ghana's mining …
Relevance Of Social Marketing To Mining Companies In Ghana . Corporate Social Responsibility An Implementation Guide for aims to provide practical guidance to companies operating in the international context.1 With this in enced.2 In an effort to ensure the guides accuracy and international relevance, we have sought input …
PDF | Following the implementation of the Structural Adjustment Program (SAP) in 1983, Ghana's mining sector has experienced significant growth, making... | …
promulgation of the Small-Scale Mining Law in 1989 and the establishment of the Environmental Protection Agency in 1994. The historical importance of mining in the economic development of Ghana is considerable and well documented, with the country's colonial name -- Gold Coast --reflecting the importance of the mining sector.
Artisanal and small-scale mining (ASM) is a major driver of the economy, directly employing an estimated 1m Ghanaians and supporting around 4.5m others. ASM – categorised by concessions of under 4000 sq metres – has accounted for around onethird of the country's total gold output in recent years. "Almost all the jewellery worn in Ghana.
With a focus on the institutional set-up and the political environment as central to understanding and rectifying the poor impact of mining on Ghana's economic development, this paper highlights the vulnerabilities in mining sector governance along the industry value chain. The authors explain why it has been difficult to implement policies ...
261–276. Published: February 2017. Annotate. Cite. Permissions. Share. Abstract. This chapter critically examines the impact the mining sector has had in Ghana since its …
Corporate Social Responsibility in Ghana: ... environmental impact of illegal mining on mining communities in ghana; crasher manufactures in pakistan; impacts of csr and mining in ghana Overview corporate social responsibility in ghana lessons from the ...
The Mining sector is important for the Ghanaian Economy. The Mining industry of Ghana accounts for 5% of the country's GDP and minerals make up 37% of total exports, of which gold contributes over 90% of the total mineral exports. Ghana is Africa's number one exporter of Gold Overtaking South Africa in 2019 with 4.8 million ounces of …
Based on the findings, the review concludes that while mining has brought significant economic benefits to Ghana, there is a need for sustainable approaches that consider …
2021 PERFORMANCE REPORT OF THE MINING INDUSTRY IN GHANA Global Economic Developments in 2021. The tapering of lockdowns and other mobility …
As of November 2021 the government had approved five community mining schemes with a combined 20 concessions that had the potential to support the livelihood of 26,300 …
Contribution of the mining industry to GDP in Ghana from 1st quarter 2019 to 2nd quarter 2023 (in million Ghanaian cedis) Basic Statistic Mineral rents as a share of GDP in Ghana 2010-2021
KWAME ADOM University of Ghana Business School Department of Marketing and Customer Management P.O. Box L78 Legon – Accra E-mail: tktorviel@gmail E-mail: [email protected] E-mail: [email protected] Abstract In recent years a growing stream of literature on Corporate Social Responsibility (CSR) has discovered that the concept has …